Our mission is to reveal advertising's hidden value

The multi-billion dollar blind spot in marketing analytics.

In today's fragmented digital landscape, customer journeys are more complex than ever. A consumer might see a Connected TV ad, hear a podcast mention, then click a social media ad days later before finally purchasing. Traditional analytics credited only that last click, leaving the true drivers of the sale—the CTV ad, the podcast—invisible. Before Ghostreach this was the "attribution black hole," and it was causing businesses to misallocate millions in ad spend, starving the channels that built brand awareness and overfeeding those that simply took the final credit.

Our founders, coming from the worlds of data science and performance marketing, lived this frustration daily. They saw that marketing was becoming less of a science and more of a guessing game with the cards stacked in the ad platform's favor. Ghostreach was born from a simple, powerful need: to bring true clarity back to marketing performance.